Kingfisher Red, formerly known as Simplifly Deccan and previously as Air Deccan, is an airline based in Bangalore, India. It is India’s first low-cost carrier and is a subsidiary of Kingfisher Airlines. The Bangalore International Airport serves as the airline’s primary hub.
Formerly known as Air Deccan the airline is operated by Deccan Aviation. It was started by Captain G. R. Gopinath and its first flight
was launched on 23 August 2003 from Bangalore to Hubballi. It was known popularly as the common man’s airlines, with is logo showing two palms joining together. The dream of Captain Gopinath was to enable “every Indian to fly at least once in his/her lifetime.” Air Deccan was the first airline in India to fly to second tier cities like Hubballi, Mangalore, Madurai and Visakhapatnam from metropolitan areas like Bangalore and Chennai.
On 25 January 2006, Deccan filed a red herring prospectus with the Securities and Exchange Board of India. Deccan plans to offload 25% of its stake in the initial public offering (IPO) planned for late March or early April.YouTube did not respond with an HTTP OK: HTTP/1.0 400 Bad Request
24.5 million equity shares of ten rupees each will be divested at a price to be announced later to raise Rs Cr ($250-300 million) The proceed from the IPO will be used to set up a training centre in Bangalore and a maintenance facility in Chennai. However, due to stock market downturn, Air Deccan’s IPO barely managed to scrape through (after extending the issue closing date), but it was a flop on listing. Its shares were listed at a discount of about 50 per cent to the issue price of Rs 148.65-levels.
Deccan has switched to US-based airline reservations hosting service provider Radixx International[4] effective in late February, becoming the second major domestic Indian carrier to switch to the Radixx Air Enterprise system. GoAir is the first Indian Domestic carrier using Radixx reservation system. The Deccan website currently states, “Air Deccan had migrated to an upgraded reservation system, on the 27 February 2007. This system aims at offering more efficient and User friendly services to our passengers…”. Before moving to radixx reservation system, Deccan was using reservation system provided by Delhi based company, Interglobe Technologies.
On 19 December 2007 Air Deccan and Kingfisher Airlines decided to merge. Kingfisher will effectively merge into Deccan Aviation following which Deccan Aviation was renamed ‘Kingfisher Airlines’. The merger was effective April 2008, with Vijay Mallya serving as the Chairman and CEO of the new company, while G. R. Gopinath will be its vice-chairman. The move also allows Kingfisher to bypass the 5-year wait to fly to international destinations. It is believed that Deccan will fly to the Gulf and Southeast Asia, while Kingfisher will serve Europe and North America.
The Reservations system used by Kingfisher Airlines is Sabre, which replaced the previous solution provided by Radixx
The company is currently owned by Deccan Aviation (~52%) and the United Breweries Group (~46%)
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